Global innovation consulting firm Innosight flagged the scale of disruption that looms large over corporates back in a 2012 study, projecting that three quarters of the S&P500 will disappear from the list by 2027.
Large companies faced with the imminent threat of disruption posed by technologies such as cloud and mobile are having to reassess their place in the business landscape. Corporates need to figure out how to stay relevant not just in today’s ultra-competitive environment but also well into the future, to avoid having their bottom lines wither away.
Companies do a great job at stretching their existing S-curve through incremental product improvements, investment in new geographic markets and customer segments, innovative pricing models and unbundling products. However, in order to find the next S-curve and future growth markets, companies need to embrace disruptive innovation.
Read more at: Innovation Excellence