Business Model Canvas

The Business Model Canvas gets innovators to think intimately about the key business model elements in an effort to define, understand and test key assumptions. This supports the development of virtual prototypes and minimum viable products to rapidly test assumptions, increase the speed of learning and iterate towards product market fit. The canvas, in its original form, was first published by Alex Osterwalder, author of Business Model Generation.

The Business Model Canvas gets innovators to think intimately about the key business model elements in an effort to define, understand and test key assumptions.

This supports the development of virtual prototypes and minimum viable products to rapidly test assumptions, increase the speed of learning and iterate towards product market fit. 

The canvas, in its original form, was first published by Alex Osterwalder, author of Business Model Generation.

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