Innovation Tools - Behavioural Innovation

Behavioural Innovation is the study of the way we make decisions about innovation. The new science looks at the way we assess our innovation investments and make choices, whether that be an investment of effort, time or money, in our own or other people’s ideas. In this resource, we will look at ways we can improve the decisions we make about the innovations we invest in.

Behavioural Innovation is the study of the way we make decisions about innovation. The new science looks at the way we assess our innovation investments and make choices, whether that be an investment of effort, time or money, in our own or other people’s ideas. In this resource, we will look at ways we can improve the decisions we make about the innovations we invest in.

This is a chapter taken from Evan Shellshear’s latest book, Innovation Tools.

Written by Evan Shellshear

Evan Shellshear is an innovation expert with years of experience in developing and selling products. He has worked with Forbes 500 companies producing solutions which were world leaders in their class. He has also founded and mentored numerous startups exploiting lean and agile principles. He works at the cutting edge of technology both commercializing and writing research papers on breakthrough technologies. He is an optimistic risk taker always with lots of projects on the go.

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