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Hackathons done right are a fantastic way to help your team come up with ideas, build prototypes and test market appetite for those ideas. Engage employees, build team cohesion and begin to embed a culture of experimentation and entrepreneurship within your organisation.
Most hackathons focus on simply bringing people together and letting them loose on building things. They will be successful... at building things that nobody wants to buy (and maybe a little team building). But a good hackathon is about so much more.
“Ideas are a commodity, execution of them is not.” - Michael Dell
If your organisation is serious about innovation, we use best practice methodology gained from years of experience and curated from thought leaders such as Clayton Christensen, Eric Ries, Alex Osterwalder, Ash Maurya, Nir Eyal and companies such as Google Ventures, Intuit and IDEO.
A hackathon is a great way to come up with ideas but more importantly rapidly prototype those ideas and get in front of customers in a matter of hours to quickly learn whether or not your idea is worth developing further.
Large companies have a track record of taking months, if not years, getting new products to market at an inflated cost and at a performance that falls way below expectations. Why? Because they don’t spend enough time validating the problem, solution, customer segment and other fundamental business model building blocks before going into full-blown development mode, often recruiting too many team members, adding too much complexity and forgetting all about the customer.
An old adage in Silicon Valley is “the companies that learn the fastest win” and by participating in a hackathon, we can help you learn much faster than you ever could from within the comfortable surrounds of your business units which are usually fraught with process and red tape that inhibit you from running experiments and speaking to customers from day one.
We’ve facilitated hackathons for regulated companies in the health insurance industry, such as Australian Unity, and ran 36 experiments across 5 ideas in just two days, killing some ideas, promoting others and generating new compelling insights that project teams were blind to before the hackathon.
1. Break out into cross-functional teams
2. Ideation (it’s best if this is done before the hackathon)
3. Map out concepts and business models
4. Define target customer segments and where to find them
5. Define key assumptions
6. Define target metrics
7. Develop prototypes
8. Test prototypes and generate data
9. Learn, update business model and repeat steps 3 to 7 as many times as possible during the hackathon to determine next steps - kill the idea, take it further or pivot towards a different direction
With offices in Singapore and Melbourne, we can provide this service across all of Asia-Pac.
Most hackathons focus on simply bringing people together and letting them loose on building things. They will be successful... at building things that nobody wants to buy and maybe a little team building. But a good hackathon is about so much more.
If your organisation is serious about innovation, we use our best practice methodology gained from years of experience,and curated from thought leaders such as Clayton Christensen, Eric Ries, Alex Osterwalder, Ash Maurya, Nir Eyal and progressive companies such as Google Ventures, Intuit and IDEO.
Our hackathons are all about identifying and solving problems that matter, designing business models, and defining make or break assumptions underpinning your ideas and building prototypes to test those assumptions with real customers. Your team members don't need to know how to code. Our hackathons are all about helping you find product market fit for new ideas so you know which ideas to avoid and which to pursue.
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Steve and the team at Collective Campus facilitated and structured a hackathon event for us with great results. Collective Campus provided us with new and different experimentation tools and techniques, which enabled us to progress quickly on all our ideas.
"The Lean Startup Short Course at Collective Campus equips you with the fundamentals required to take your startup idea to an MVP and validate it. Interactive classroom sessions, hands-on exercises and guest speakers who talked about their startup journeys were the highlights of the course for me."
"Steve is extremely knowledgeable around innovation theory and start up methodologies and provides great commercial perspectives on disruptive innovators. Definitely worth a listen for any company not currently disrupting themselves"
The workshops I’ve taken at Collective Campus were highly relevant to my career, pitched at the right level and delivered to perfection. CC provides a productive environment for high-quality, tailored training from a comprehensive list of contributors.