Value Proposition Board

The Value Proposition Canvas gets innovators to think intimately about the customer jobs-to-be-done, pain points and desired gains. This develops an explicity understanding of customer value creation, helps innovators design products and services that customers will want and supports marketing and business development activities. The canvas, in its original form, was first published by Alex Osterwalder, author of Value Proposition Design.

The Value Proposition Canvas gets innovators to think intimately about the customer jobs-to-be-done, pain points and desired gains.

This develops an explicity understanding of customer value creation, helps innovators design products and services that customers will want and supports marketing and business development activities.

The canvas, in its original form, was first published by Alex Osterwalder, author of Value Proposition Design.

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